The Iphone has become a must have item in a remarkably short time period and has certainly been a financial boon to Apple Phones. However not everybody is happy with Apple and the way they get the apps onto the Iphone. The primary source of Apps for most people is the Itunes Application store. A lot of people think that this isn't fair and that Apple are taking advantage of their position as the Iphone maker to push the app developers out of the way so that people only download apps that benefit Apple. This is almost certainly going to lead to a fight in the future.
Itunes was originally introduced as a way for people to download music but it didn't long for Apple to realize that it could be used to download apps as well. The popularity of the Iphone has made it necessary for apple to come up with a way to distribute the apps that people want. The decision was made that the way to do this was by using the Itunes platform. From a technical standpoint this has worked well but there are some concerns about this, especially from mobile marketers and app developers. The main problem is that Apple has virtually complete control over what apps people download onto their Iphone.
The way people use the internet has changed pretty dramatically in a remarkably short time and in large part the Iphone is responsible for that. With a mobile device like the Iphone people can now access the internet from anywhere and so they have decreased their usage of their computers and started to rely more on their mobile devices. The problem is that mobile devices are a bit of a hassle to use when you want to find something on the internet. In order to solve this problem software developers have created a whole series of apps for the Iphone. You can pretty much get an app to do anything these days. The problem from a marketer's standpoint is that if you want to get the attention of the Iphone users you need to get them to download and use your app. This can be a problem since the Itunes application store allows Apple to control what apps people download.
There is no getting around the fact that if you want to get your app onto peoples Iphone you need to get into the Itunes application store. This can be tricky because Apple can be quite picky about what they allow in. There is also the fact that Apple has a vested interest in keeping certain apps out since they already have similar apps of their own or they have a partnership agreement with the maker of an app. This has a lot of people upset, particularly application developers and mobile marketers. There are other ways to get your app onto an Iphone but the Itunes Application store dominates the market. At some point this is probably going to lead to legal battles but for now it is something that people just have to live with.