The world wide web is in danger of becoming extinct. It isn't going to happen anytime soon but the trend towards using mobile devices rather than computers to access the internet is probably going to seriously reduce the amount of time we spend surfing the web. The future is in mobile apps rather than websites and that is something that marketers are going to have to adjust to. The days when internet marketing was all about getting people to visit your website are in the past. The future is getting people to download your mobile app.
Mobile apps have had a profound change on the way that people use the internet. Most people now use apps to find what they are looking for on their mobile device rather than a search engine. That means that if you are marketing to people using a website you are going to have a problem. Nobody is going to find your website if they are using an app to find what they need. As more and more people are now using mobile devices rather than their computer to access the web this is going to become an increasingly serious issue for most internet marketers. The reality of it is that if you are going to compete in the world of mobile marketing you are going to need your own app.
Creating an app isn't all that hard, you can usually hire somebody to create a simple one for you if you don't know how to do it yourself. Generally marketing through a mobile app is primarily about branding. If you can create an app that people will actually use you will get a ton of advertising out of it since every time they use it they are going to see your brand. Of course for that to work your app needs to be either useful or entertaining. At the very least it needs to be original. Nobody is going to use your app if there are hundreds of other apps that do the same thing. If you really want to use mobile apps to build your brand you need to be creative and provide something that nobody else does.
One of the great ironies of the fact that mobile apps are pushing the search engines to the side is the fact that in order to find the apps people are using the search engines. Unless you can come up with a really spectacular app that you can get the mobile device makers to pre-install you are going to have to get people to download your app. That means that all the skills that you developed as an internet marketer are now going to be used to get people to download your app. Rather than making affiliate sales or getting peoples emails the future of internet marketing is going to be getting people to visit your website to download your mobile app so that you can build your brand that way.