Video game advertising has become an important part of most marketing campaigns these days. This is mainly because of the number of people who are playing games these days and the fact that it is becoming increasingly hard to reach them any other way. There are a few different options when it comes to video game marketing, the two biggest being mobile games and PC games. They each have their advantages and their disadvantages, knowing what they are can help you to make the right choice for your marketing campaign.
The biggest advantage that mobile game marketing has is that is growing at a more rapid pace than PC gaming. That means that there is more opportunity for growth. As more people move into mobile gaming marketers will be able to reach a lot more consumers. PC gaming on the other hand is losing market share to gaming consoles so the number of users there is growing much more slowly. That means that in the future mobile game marketing will allow you to reach a larger number of people and get more bang for your advertising dollar.
The other big advantage that mobile game marketing has over PC game marketing is that there is less competition. Mobile gaming is a more recent development so the advertising market isn't as advanced as it is for PC gaming. That means that you aren't yet having to compete with large companies for ad space. It also means that the cost of buying ads is much lower than it is for PC gaming. This will likely change in the future as mobile gaming matures but for now you can stretch your advertising dollar further by advertising on the less expensive mobile games.
The big advantage for PC game marketing is that people get much more involved in the games and that makes it easier to get and hold people's attention. With mobile games people generally play for a few minutes at a time as a diversion when they have some spare time. PC gaming often lasts for hours and people get right into it. That means that a well crafted advertisement can really grab and hold the attention of the players. That tends to make it easier to do things like build brand recognition so for some products PC gaming offers a real benefit.
The other big advantage of the PC game marketing approach is that the industry is more mature. That means that it is easier to buy ad space, or to target a specific demographic or get statistics on things like ad impressions and clicks. In fact one of the things that is holding the mobile game marketing industry back is that the ad networks aren't yet up to the level that marketers who have advertised on the internet expect it to be. Until this happens marketers will likely continue to favour web advertising and that means PC game advertising will continue to be more popular.
One of the first games where pc marketing was used were the star wars games
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