There is a trend these days that is seeing people move away from using their computer to access the internet and using their mobile device instead. That of course has meant that the internet marketers have started to target these same users by developing a mobile marketing strategy. In reality mobile marketing isn't all that different from internet marketing but there are some things that you need to be aware of. The biggest is that it is generally easier to get people's attention but you do have to do it in the right way because it is also easier to anger them.
The first thing that you are going to have to do if you are going to be doing mobile marketing is to make sure that you have a website that is optimized for mobile devices. This is especially true from a search engine optimization standpoint. Do a search on your computer and then do the same search on your mobile device and look at the results that you get, they will be very different. There are a few reasons for this, the biggest is that people use much shorter search terms on their mobile device. In traditional SEO it is normally recommended that you target the long tail keywords, this doesn't work with mobile devices because nobody is going to type in a long tail keyword. People also tend to use search assist a lot more with their mobile devices which again means you will need to target the most searched for terms. It is also important to optimize for local listings since most mobile searches are location based.
Another common mobile marketing strategy is pay per click advertising. Anybody who has spent any time doing internet marketing is well aware of this strategy and knows full well that it can generate a lot of customers very quickly. Google offers the same program for mobile devices and it works basically the same. There are however a couple of differences that you need to be aware of. The biggest difference is that with mobile devices you can add a phone number to your advertisement. Studies have shown that this can dramatically increase conversions so if you have a phone number that you can add you definitely should.
SMS marketing is one of the oldest means of mobile marketing and it is still one of the most effective. Basically it is like email marketing but it is much more effective. While people will often ignore your email they will rarely ignore a text message. It is also important to remember that there is even less tolerance for spam when it comes to SMS marketing. You absolutely have to get people to opt in to receive your messages. This can be tricky since nobody is going to opt in just so that you can advertise to them. Generally you will have to give people an incentive to get them to give you their number. Again this is a lot like email marketing so the same techniques often work.