If you are going to use a smart phone you will need to download some apps. It has become very apparent that the web and smart phones are not a good mix. It is much easier to use and app than it is to visit a website. The result is that there have been thousands of apps developed for each brand of smart phone. This created the new problem of requiring a place that people could go to find the apps the wanted. While they could use a search engine for this in the early days eventually there were so many apps that it became necessary to have one site where all, or at least most of the apps where available. For Nokia users that site is Nokia Apps and Games.
The move towards apps has created a problem for internet marketers as well; the traditional means of advertising with a website is no longer as effective as it used to be. The number of people moving off of their computer on onto their mobile device in recent years has been huge. That means that in order to reach those people the marketer needs to change his strategy. The way that most marketers have started doing this is by creating their own apps. With an app you can have constant and regular communication with the user and build up trust in your brand. Of course this depends on your ability to get people to use your app. The first step is to get them to download your app and that means that you need to get your app listed on Nokia Apps and Games.
Nokia Apps and Games is a distribution service where people can go and down load all kinds of different apps and games for their Nokia phone. There are tens of thousands of apps available on the site with more being added every day. You can get your app added without too much difficulty as long as it provides a useful service and it actually does what it is supposed to. They won't accept everything that is offered to them but they aren't really that picky either. Your app doesn't have to be anything brilliant, in a lot of cases a simple app will do better than a very complicated one. You can hire somebody to build you a simple app without having to spend too much money.
Of course it won't matter if you get your app onto Nokia Apps and Games if nobody can find it. With tens of thousands of other apps competing for attention you are going to have to make an effort in order to stand out. This is where your internet marketing experience can help you. People may not be using the web as much as they use to because of all the apps but they are using the web to find the apps. This is where you can use your marketing experience to make sure that they find your app.